Project 2.0 Semiotics- the study or signs and symbols and how they are interpreted Denotation- straightforward image of something that can only be interpreted as itself. Connotation- an image that adds another layer of meaning Icon- image used to represent a person, place, thing or idea. Tone- lightness or darkness of an object Metaphor- an image that describes an object or idea that is not literal, but uses comparison of another object to explain the object.