Designer Poster

 

        Pum Lebefure

1. Make a list of ten words that describe their work.

                    Colorful

                    Bright

                    Symmetrical

                    Cinematic

                    Pastel

                    Sleek

                    Feminine

                    Chic

                    Functional

                    Worldly

                    

1. Complete these sentences:

1. Their work makes me feel inspired.

2. Their work reminds me of the fashion and film industries.

3. Their work makes viewers feel excited.

2. Make a list of your top-three favorite projects of theirs and explain why they’re your favorites.

                     1. I really enjoyed watching the advertising video Design Army made for Georgetown Optician. I                            think Design Army's video work are their strongest projects. The Georgetown Optician videos are very                     well done, and have even earned them an Emmy. I love the cinematic quality of the video, the warm                        colors, centered framing, and quirky voiceover cleverly mirrors that of Wes Anderson film.

                    2. Another film made by Design Army was a video made for the Hong Kong Ballet. It follows Hang                         Kong dancers in a different locations, such as a tennis court, a restaurants, a cargo ship, a city scape.                         The video is made up of beautiful bright colors, fun camera tricks, and a classical/hip hop mixed track.

                    3. Alice in Wonderland Photography and Design for the Washington Ballet. Design Army is based in                        DC so they collaborate a lot with the Washington ballet. For this project Design Army used                                        photography and design to create advertising for the Washington Ballet's Alice in Wonderland. Alice                      in Wonderland is one of my favorite books, and I love the colorful costumes, beautiful photography,                         and gorgeous typography of the project.

                    

2. What are three words that characterize their style?

            Sleek

            Colorful

            Chic

2. Write a paragraph about how they promote themselves or their studio. What image are they trying to project?

            Design Army says that their main goal when working on a project, is to look at the whole picture, and try to             impact all elements of the project or business using design.

2. What are some key phrases about how they are characterized by the press, their peers, and the public. What have people said or written about them?

            Modern, design architects, bold, local brands, commands attention, internationally owned, fashion-forward